Recent Work

Google Ads & Strategic Search

Google Ads Account Strategist: Currently managing and optimizing sales and growth development for a high-potential portfolio of B2B accounts.
Performance Engineering: Providing strategic advisory on bidding strategies, conversion tracking, and international market expansion to maximize client ROI.
Full-Funnel Optimization: Developing advanced search strategies that align technical SEO with high-intent paid search campaigns.

Case Study: Het NLP Instituut (Netherlands & Belgium)
Challenge: Launching digital advertising for a premier NLP educational institute with zero historical ad account data. The existing Meta Pixel and Conversions API setup was broken, preventing accurate tracking and optimization.
Strategy: Audited and fully optimized the technical data foundation (Meta Pixel & Conversions API) for accurate tracking. Built a dual-funnel Meta Ads strategy from scratch: launching a Brand Awareness campaign to warm up the target audience, combined with a high-intent Lead Generation campaign to capture direct registrations.
Result: Successfully activated the new ad account with immediate traction. Within the first days of launching, the brand campaign achieved a massive reach of 15.7K people with ultra-low costs (€0.02 per ThruPlay), while the lead campaign instantly delivered high-quality sign-ups at an optimized cost per lead.

https://hetnlpinstituut.nl/

Challenge: Expanding the digital footprint for a niche creative photo-editing service specializing in high-end “Black-photo” pet portraits.
Strategy: Executed a comprehensive growth roadmap including Technical SEO for the JouwWeb platform, high-intent Google Search ads, and Meta Advantage+ campaigns to showcase the visual impact of the edits.
Result: Delivered a 40% increase in leads (order inquiries) within 6 months, while maintaining an exceptional CTR of over 40% on search campaigns.

https;//www.petsinblack.nl

SwissCare Züri (Switzerland)

Challenge: Rapidly acquiring new clients for private home care (Privatspitex) in the Zürich region.
Strategy: Designed a high-intent Google Ads lead generation engine focusing on local search behavior.
Result: The campaign outperformed all targets, leading to a temporary pause in advertising after just 2 months due to oversubscription of new clients.

Strategy: Long-term organic growth strategy through local SEO and content authority building.
Result: Consistent year-over-year sales growth, peaking at +32% organic revenue growth in 2020.

Dra. Liliane Hamming

Owner, Dierenkliniek Hamming