Recent Work

Case Study: Laesera (Nova One IPL) – Full-Funnel Meta Ads Architecture

Challenge: Maximizing e-commerce revenue and scaling customer acquisition for an advanced IPL beauty brand. The goal was to build a sustainable advertising structure from scratch that effectively introduces new cold audiences to the brand while systematically capturing and converting warm website visitors.

Strategy: Designed and deployed a dual-funnel Meta Ads architecture to streamline the customer journey:

• Prospecting Campaign: A manual conversion setup dedicated entirely to cold audiences (CONV | Prospecting (Cold)). It utilizes a diverse creative testing framework—combining high-converting User Generated Content (UGC) videos, conversion-focused static imagery, and manual carrousels—to efficiently drive high-intent new traffic.
• Shopping Campaign: An integrated Advantage+ Catalog campaign leveraging Campaign Budget Optimization (CBO). This campaign split-tests broad prospecting layers against a dedicated retargeting structure (RET | ATC 30D + Web 60D), serving dynamic product carrousels to capture delayed conversions from warm website traffic.

Result: The structured approach instantly unlocked strong top-of-funnel efficiency. Within the initial launch phase, the campaigns achieved a combined rapid reach of over 1,340 unique users. The cold prospecting strategy proved highly effective at generating low-cost traffic, driving targeted users to the store at an ultra-low Cost Per Click (CPC) of just €0.40, creating a predictable, high-quality stream of data to scale the entire e-commerce funnel.

Het NLP Instituut

• Case Study: Het NLP Instituut (Netherlands & Belgium)

  Challenge: Launching digital advertising for a premier NLP educational institute with zero historical ad account data. The existing Meta Pixel and Conversions API setup was broken, preventing accurate tracking and optimization.

  Strategy: Audited and fully optimized the technical data foundation (Meta Pixel & Conversions API) for accurate tracking. Built a dual-funnel Meta Ads strategy from scratch: launching a Brand Awareness campaign to warm up the target audience, combined with a high-intent Lead Generation campaign to capture direct registrations.

  Result: Successfully activated the new ad account with immediate traction. Within the first days of launching, the brand campaign achieved a massive reach of 15.7K people with ultra-low costs (€0.02 per ThruPlay), while the lead campaign instantly delivered high-quality sign-ups at an optimized cost per lead.

Petsinblack (Netherlands & Belgium)

• Challenge: Expanding the digital footprint for a niche creative photo-editing service specializing in high-end “Black-photo” pet portraits.

• Strategy: Executed a comprehensive growth roadmap including Technical SEO for the JouwWeb platform, high-intent Google Search ads, and Meta Advantage+ campaigns to showcase the visual impact of the edits.

• Result: Delivered a 40% increase in leads (order inquiries) within 6 months, while maintaining an exceptional CTR of over 40% on search campaigns.

SwissCare Züri (Switzerland)

• Challenge: Rapidly acquiring new clients for private home care (Privatspitex) in the Zürich region.

• Strategy: Designed a high-intent Google Ads lead generation engine focusing on local search behavior.

• Result: The campaign outperformed all targets, leading to a temporary pause in advertising after just 2 months due to oversubscription of new clients.

Dierenkliniek Hamming (Netherlands)

• Strategy: Long-term organic growth strategy through local SEO and content authority building.

• Result: Consistent year-over-year sales growth, peaking at +32% organic revenue growth in 2020.